Age ratings are systems used to ensure that entertainment content, such as games, but also films, tv shows or mobile apps, is clearly labelled with a minimum age recommendation based on the content they have. These age ratings provide guidance to consumers, parents in particular, to help them decide whether or not to buy a particular product for a child.

Video games are enjoyed by a very diverse group of players throughout Europe. Both children and adults, men and women, play games regularly, either on a dedicated game console, a personal computer, or a mobile device like a smartphone or a tablet.

While most games are suitable for players of all ages, others are only suitable for older children and young teenagers. A specific portion of games on the market contains content that is only appropriate for an adult audience.